Benetton is a global fashion brand, founded in Ponzano Vento, Italy. The fashion line was founded by Luciano Benetton, who sold his younger brother‘s bicycle to buy a second hand sewing machine and produce a small collection of brightly-coloured sweaters. The line was a great success in their home region of Veneto, Northern Italy, and a year later the first Benetton store was opened in Belluno.
